Mowi is the world's largest salmon farmer with operations in all major farming regions and worldwide sales reach. The company established its first stocking of salmon in 1969, making it an industry pioneer. In 2006, three large independent salmon farmers (Pan Fish [Mowi], Marine Harvest and Fjord Seafood) merged to establish The Marine Harvest group, which changed its name back to Mowi in 2018.
Salmon farming is the main contributor to the company's bottom line. Mowi is the largest salmon farmer in Norway and the UK, and No. 2 in Canada. It is No. 4 in Chile, which remains the company's second-largest region of operation. The company has sales and marketing operations worldwide. Mowi is also a major salmon feed producer, but this activity primarily serves the company's own farming operations in Europe. Mowi is listed on the Oslo Stock Exchange and its largest shareholder is John Fredriksen via Geveran Trading Co. Ltd. Other shareholders are mainly institutional.