SalMar is one of the world's largest salmon farmers with fish farming operations in Norway. It is a majority shareholder in Icelandic Salmon AS and owns half of Scottish Sea Farms Ltd. via a partnership with Lerøy Seafood Group. The company prioritises secondary processing before delivering to Europe, Asia, and North America, while also selling whole fresh and frozen fish. Committed to sustainable growth, SalMar engages in offshore fish farming, closed containment, and land-based fish farming with a view to reducing its environmental impact. SalMar was established in 1991 by Gustav Witzøe, and the Witzøe family owns most of the shares through Kverva Industries AS. The company is listed on the Oslo Stock Exchange, with the remainder of the ownership composed of financial investors.